“The Beer Tube Experience” – simple, proven, profitable

Beer Tubes are a unique way to increase draft beer sales and help you grow share and brand awareness. The beauty of Beer Tubes is their simplicity.  They are based on the simple philosophy of "sell more draft beer, make more profit.”  And, Beer Tubes are an excellent way to help your bar and restaurant customers sell more draft beer for featured brands or slow movers.  The foundation of the proven success of Beer Tubes is based on how promotion-friendly they are.

This is a unique, practical, and fun way to combine the quality of your brands with the attention-grabbing power of Beer Tubes to deliver the "Beer Tubes Experience" to your guests.  As one bar manager and Beer Tube customer put it, "all these things do is sell more beer."

Increase Draft Sales
A Beer Tube is a 100-oz. beverage dispenser that is available with either a sports or non-sports themed base.  Each Tube is fully customizable and has its own tap allowing customers to serve themselves at the table.

The primary advantage of incorporating Beer Tubes into sales and promotional programs is the realization of increased draft beer sales.  With a 100-oz. capacity, the Beer Tube has a higher "draft per sale" versus a 64-oz. pitcher.  And with the strong margin associated with draft beer sales, the increased size of the dispenser results in a higher profit for bar and restaurant owners and increased sales for your brands.

Like we say at Beer Tubes, "people are only spending money at your bar if they are at your bar."  Beer Tubes give people a reason to choose one establishment over the competition.  They help to drive traffic, and increase duration of stay, group size and profit per patron.

And Beer Tubes offer multiple avenues of profitability: selling more draft (100 oz. versus a 64 oz. pitcher or 23 oz. glass), increased margins through the sale of draft versus bottle or can beer, and more traffic through guests coming back to enjoy the game or hang out with their friends at their favorite bar/restaurant.

Promotional Tool
Beer Tubes provide a consistent branding and promotional platform that further enhances the guest experience and helps customers identify with the brand.  Beer Tubes can be incorporated into annual advertising plans, brand-specific campaigns, as well as on-premise promotions.  And with the versatility that the Beer Tube can provide, these “functional billboards” can be used for promotional activities involving any brand, event, or location.

Branding
One of the important features of the Beer Tube is the ability to custom design the bases and tube with logos and decals to further promote specific brands.  This gives you the opportunity to target a particular brand for growth and create a unique on-premise branding vessel.  And with the variety of sports and non-sports bases, there are a number of possibilities to meet the individual needs of each market and/or brand.

The Competitive Advantage
Offering Beer Tubes to your bar/restaurant customers gives you a competitive advantage over other brands and solidifies your customer relationships as you provide them with a way to increase sales and profit.  Here is what one of our beer distributor customers said about the advantages Beer Tubes give him and his team over the competition:

“In a slow economy, especially in the on-premise channel, we are forced to find out-of the box ways to grow share.  The Beer Tube has certainly provided our on-premise sales team a clear advantage against the competition.  Every 12 Tubes served equals one half barrel, and that's BIG!  I have been in the beer business for over 17 years and I've never seen a serving vessel create so much excitement at retail. At a local wings restaurant, within minutes of the first one being filled and delivered to a table, the rest of the tubes will be in action because they create so much excitement with consumers!

 

The Beer Tube is a proven success in our market, and with the Tubes on our team we look forward to winning the volume battle.”

-Sean Britt, Superior Beverage Group, Columbus, OH

Proven Success
Beer wholesalers have reported increased sales for the brands utilizing Beer Tubes.  Our customers report anywhere from 2.5% to double digit increases in draft beer sales.  One brand actually increased over 143% over prior year for a POS draft campaign.  Beer Tubes + Your Brand = Success!

In addition, feedback from our accounts indicate that on busy nights, the size advantage of the 100-ounce Beer Tube takes a significant amount of pressure off the bar staff.

Sports Marketing
Beer and sports go together like, well, beer and sports.  Beer Tubes' sports-themed bases, 100-ounce capacity and "self-serve" aspect combine to enhance the fan experience and provide an opportunity to associate and reinforce its brands with the fans.  And the unique sports designs distinguish Beer Tubes from other dispensers and allows each brand to tailor its promotional efforts to specific sports and teams.

Are you ready to boost your brand sales with the hottest way to serve cold beer?  Please contact Beer Tubes at 614-769-1569 or send us an email at info@beertubes.com to learn more about how we can help you deliver the "Beer Tube Experience."